Adaware Definition: What is Adaware?


A type of Advertising Display Software, specifically certain executable applications whose primary purpose is to deliver advertising content potentially in a manner or context that may be unexpected and unwanted by users. Many adware applications also perform tracking functions, and therefore may also be categorized as Tracking Technologies. Some consumers may want to remove Adware if they object to such tracking, do not wish to see the advertising caused by the program, or are frustrated by its effects on system performance. On the other hand, some users may wish to keep particular adware programs if their presence subsidizes the cost of a desired product or service or if they provide advertising that is useful or desired, such as ads that are competitive or complementary to what the user is looking at or searching for. (Source: Anti-Spyware Coalition)